// Earn more, incur lower costs!

Invest in remarketing with E-Prom

Remarketing works based on so-called cookies, which Google places in the browser so that a user’s visit to a given website is recorded. When the internet user leaves a specific site, information about their search preferences and activity is used while browsing pages within Google’s advertising network (AdSense)

// What is an SEO audit?

What is remarketing? Sell more! Sell faster! Sell to interested parties!

Remarketing is a type of advertising campaign within the Google AdWords (Google Ads) program, allowing ads to be targeted at people who have previously visited a particular website or used a specific mobile app. Remarketing is a way to repeat the advertising message to internet users who, for example, visited an online store but didn’t make a purchase. In the current situation of internet saturation with various types of ads, remarketing provides an opportunity to effectively reach potential customers and re-engage with them, using accurate ads displayed on various devices they use. The operation of remarketing is based on so-called cookies, which Google places in the browser to record a user’s visit to a specific website. When an internet user leaves a certain site, information about their search preferences and activity is utilized while browsing pages within Google’s advertising network (AdSense). It is these cookies that trigger ads in the advertising network, allowing the user to return to the site and make a purchase.

REQUEST A QUOTE

// What options do you have?

Report

After the completion of our actions, you will receive a clear and understandable report about your website.

Two types of remarketing

Static remarketing

Remarketing can be static, based on a single advertising message that will be displayed to the user regardless of what content they have explored on a particular site.

Dynamic remarketing

The second type of remarketing is called dynamic remarketing, because it involves displaying an ad for a specific product previously viewed by an Internet user on a specific page. In this version, the user has the opportunity to directly return to the site and purchase the product of interest. This solution works best for online stores facing the problem of so-called "abandoned shopping carts," i.e. customers abandoning their purchases just before finalizing them. technical website is considered the most difficult aspect of SEO.

The primary advantage of a technically correctly optimized site is to achieve high search engine rankings. Technical optimization aims to eliminate errors related to crawling and indexing of the site by Google's robots.

A well-maintained and beautiful website can arouse the interest of visitors and help increase company turnover.

The advantage of remarketing is the relatively simple mechanism of operation. This is because the group of recipients of remarketing ads is created by installing a simple code on the website, responsible for saving cookies in the browsers of Internet users. Thanks to this, the owner of the site creates a so-called remarketing list, to which every user visiting his site is added. The remarketing list is used to determine among Internet users a group of potential customers to whom ads will be displayed on sites that are part of Google’s advertising network (AdSense).

// what can you gain?

Advantages and uses of remarketing

A significant advantage of remarketing is the ability to precisely define and control the number of ad impressions for each person on the remarketing list. This means that advertisers can 'dose’ the number and frequency of ad displays to avoid the negative consequences of an ad becoming irritating due to its omnipresence.

Another important advantage of remarketing is the ability to store data about users (’cookies’) on remarketing lists for a long time, even up to 540 days. The appropriate setting of remarketing list values depends on the website owner, who should adapt it to the strategy of the advertising campaign. The objectives of creating marketing lists and campaign assumptions can vary, depending on whether the goal is to promote and advertise a brand, a new collection, or a seasonal sale. Remarketing has the advantage of allowing the creation of lists of potential customers with specific, defined preferences and behaviors. For example, we can separately collect data about internet users who: viewed a specific type of product, made a purchase, abandoned a cart, used the 'contact’ tab, or were only interested in the 'promotions’ tab.

There are many opportunities to use and segment the data collected on remarketing lists, especially since we can target each group with a different advertising message, tailored to what actions were previously taken on our site. A good example in this regard is targeting a discount voucher, which is a form of thanks for the interest in our offer, to those customers who have already made a purchase. It is worth knowing that when preparing a remarketing campaign, you can take advantage of the improved, free Google AdWords graphical ad creation tool (Google Ads). With its help, you can make simple but effective banner ads, based on graphics from our website and company logo. However, if running a remarketing campaign on your own seems too complicated, it is worth using the professional services of a marketing agency.