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Speed optimisation for e-commerce websites

In today’s world, where customers expect immediate and efficient online service, page loading speed has become one of the key factors affecting the success of an online store. That’s why reducing the page loading time is essential to provide customers with a positive shopping experience. What actions can we take for you to improve the speed of the website you manage?

Ranges

A fast site definitely positions itself better. No room for slugs at the top!

Rapidity

Rapid website means a fast shopping cart and quickly browsed products. Customers stay longer on such pages.

Friendly

A fast website is user-friendly. Content that does not have to wait is returned to more often.

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Testing website speed

You already know that the speed of a website affects the success of an online store. So, what steps should be taken to improve the loading of the page? Before proceeding with the optimization of page speed, it is necessary to conduct tests to determine how long the site takes to load. It is important to regularly use website speed testing tools, such as Google PageSpeed Insights or GTmetrix. These tools assess how fast a web page operates and suggest specific ways to improve the performance of the site. This way, you can identify the sources of delays and improve the functioning of the page.

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Optimisation the speed of the website and webshop pages

Once the tests have been carried out and you have an idea of how your site’s speed is performing, you can start to optimise it. What can be done to reduce page load times? Look for the cause of your site’s load:
Optimise images – reduce their size without losing quality.
Reduce server response time – use better hosting or reduce the number of requests to the server.Use a cache system – save frequently used resources on the user’s computer to speed up page loading.
Minimise the number of CSS and JavaScript files – combine them in one file to reduce the number of requests.

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Speed pages on mobile devices - page load time

The speed at which a website loads on mobile devices is now one of the key factors affecting the usability and effectiveness of an e-commerce website. In an era where more and more users are using mobile devices and online shopping has become an everyday occurrence, it is important that websites work efficiently on all devices. Optimal website performance on all devices increases conversion rates.

Page loading speed is a key factor in the success of an online shop. With a slow loading page, the rejection rate can increase, undercutting the conversion rate and spoiling a good position in search results. Therefore, ensure optimal page loading speed and increase your chances of e-commerce success!

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