// find out what they write about you

Brand monitoring on the internet - check what they are saying about your brand

Effectiveness

We will investigate in depth where and how your brand is being navigated by internet users.

Optimisation

We will propose solutions that will positively influence the online image of your company.

Report

We will draw up a clear and transparent report for you, on the basis of which it will be easy for you to follow the changes.

// how does it work?

How do you monitor your brand online?

Why is internet monitoring for brand information so important? In the age of the internet and social media, potential customers often look online first for information about products and services. This is why brand monitoring on social media, in discussion forums, on news sites and across the internet is of paramount importance. Well, with monitoring, you can use the information obtained to improve the effectiveness of your business, including in the process of attracting potential customers, in planning marketing campaigns or creating a marketing strategy.

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// as fast as possible!

Social media monitoring

Social media is the place where users are most likely to share their experiences, express opinions and comment on each other’s experiences. Therefore, monitoring the various social channels is an important activity that will have an impact on your online branding. This will enable you to manage your brand effectively and use the various tools to analyse the data. With internet monitoring tools, you can track mentions of your company and products. Analysing the mentions allows you to find out what your customers think, what they expect, as well as the weaknesses of your products and marketing activities. Brand monitoring makes it easy to detect negative feedback and a potential image crisis, allowing you to react quickly.

Online brand monitoring also makes it possible to analyse the competition and adjust the marketing strategy accordingly based on the opinions of satisfied and dissatisfied customers of the competition.

// a logo describing your business!

Carrying out brand monitoring - monitoring tools

Internet monitoring is possible with the use of monitoring tools that allow tracking mentions of a brand on various social media platforms and in different sources. The main tools include social media monitoring tools, online opinion monitoring tools, as well as visual monitoring tools. These tools track mentions in various languages and enable the acquisition of demographic data of the target group. Media monitoring tools such as Hootsuite, Sprout Social, or Mention detect brand mentions on platforms like Facebook, Instagram, LinkedIn, or Twitter. Online brand opinion monitoring tools include Brand24 and Google Alerts, which track discussion forums, blogs, and various news services. Equally important is visual monitoring and tracking various kinds of mentions in the form of photos, graphics, or videos, for example on YouTube. This process often utilizes Brandwatch Consumer Research.

Thanks to all these tools, you gain the ability for ongoing control and efficient response to opinions shared on social media. This applies to both individuals who have already had experiences with your brand and those who have not yet interacted with the brand. Thus, you have a real influence on how the brand will be perceived by potential recipients or customers.

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