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Who should lead Google Ads campaigns?

Running AdWords (Google Ads) campaigns is not a simple matter, as it requires specialized knowledge, which can be acquired, among other things, through systematic participation in Google Ads courses, culminating in the acquisition of relevant certificates. In order for Ads campaigns to have the desired effect, in the form of a high return on investment spent on advertising, a high level of knowledge must go hand in hand with experience.

WE ARE A COMPANY WITH GOOGLE PARTNER STATUS

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We offer: campaigns strategy optimization

For Google Ads, our agency offers a comprehensive development of the advertising strategy, its implementation and ongoing monitoring of the effects through specialized tools that facilitate campaign optimization. The first step is to analyze the position of your company and the activities of your direct competitors. Then we identify appropriate keywords, determine the optimal budget and reach of the campaign and target groups. The next step is to prepare and launch the campaign in Ads and monitor it. Controlling the results and expenditures is documented in the form of cyclical reports on the activities carried out and the effects achieved. An important stage of our cooperation with clients is also the modification of Ads campaigns to achieve even better results within the established budget. So that running an ad-supported web store brings measurable financial benefits.

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Czym jest Google Ads?

Definition

Google Ads formerly Google AdWords is an online advertising program created by Google, based on the display of sponsored links in the search results of the Google search engine and on sites that cooperate with the Google AdSense program. With this form of online advertising, your business can grow by reaching new customers. In the Google Ads system, you can create sponsored links by selecting keywords that, when typed into the search engine by Internet users, will display your website's advertisement. Also, you can promote your site, services and assortment by selecting specific websites on which Google Ads will be displayed. It is worth knowing that the position of a Google Ads sponsored link in the results of advertising links is determined by the quality score of that ad and the maximum CPC rate, which is set by the advertiser and determines the highest amount he has agreed to pay for a click of his ad.

Main advantages

The main advantages of the Google Ads program are: flexibility, no geographic or time barriers, access to a specific audience, the ability to research consumers and test different types of ads, control costs and check campaign results. A key differentiator of the Google Ads (Google AdWords) program is payment only for results. The advertiser decides for himself how much he wants to spend and pays only when an Internet user interacts with his ad, such as clicking on a text ad or watching a video ad. Take advantage of these advantages, adding to them the freedom to determine the rate and the relatively low cost of the campaign, which will be taken care of by the specialists at our agency, overseeing your advertising budget.

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Google Ads campaigns: effective accurate valuable

Google Ads campaigns – formerly Google AdWords – allow you to show your company’s offerings to potential customers through: Google search, Gmail, YouTube video ads, app ads, Google maps and millions of Google affiliate network websites (Google AdSense). These campaigns will allow you to reach potential customers quickly and precisely, as sponsored links will draw their attention, exactly when they are looking for information about an offer closely related to your industry. Furthermore, remarketing ads will „track” users who have visited your website or online store, making it easier to reach them so that they will reconsider using your offer and services.

Goals of Google Ads campaigns can vary: increasing website traffic, increasing phone calls and email inquiries, installing apps, subscribing to newsletters, selling a specific product category or reducing the cost of other forms of advertising.