// be a company recognised from afar

Visual identification of the company

Recognition

A company with a uniform visual identity is easier to remember with its customers.

Professionalism

A company that has a visual identity looks solid and shows good organization.

Trust

A company that knows what it wants is perceived better. Corporate identity works like an expensive suit!

// Find out what you can gain

Visual identification of the company - be memorable

„Corporate visual identity includes a coherent visual system and identification elements, used to achieve a clear and easily recognizable visual representation of the brand, as well as to distinguish it from competitive brands.

Creating a visual identity requires the use of a thoughtful process that considers all elements of the visual identification system, such as the company’s name, slogan, logo, corporate colors, typography, and company symbols. To achieve a good visual identification of a company, it is necessary to consider the behaviors practiced by the target group.

request a quote

Companies with a clear visual identity are remembered more often

Elements of visual identification of your company's identity

It is important that a company’s visual identity is coherent and consistent. When creating a visual identity, many factors need to be considered, such as the specifics of the industry, target group, competition, and the goal the company wants to achieve. For the creation of a company’s visual identity, it is crucial to properly design subsequent corporate materials, such as letterheads, external and internal informational boards, company signs, business forms, and employee badges.

Corporate visual identity systems also pertain to the company’s environment, such as corporate identity, which is the brand image in the eyes of potential customers. Printed materials also play a significant role in a company’s visual identity system, such as business documents, company envelopes, promotional materials, business cards. A well-designed logo and a thoroughly developed visual identity system are fundamental tools in building brand awareness and attracting potential customers.

// What can you gain?

Benefits of a consistent market identity

Coherent and consistent visual identification allows for easy recognition of the company by customers and increases its recognizability. A well-designed visual identity helps to build a positive image of the company and its values in the eyes of customers. Consistent use of visual identification builds customer trust in the brand, which translates into greater loyalty and more frequent purchases.

A coherent visual identity of the brand makes it easy to identify the company across various channels, such as websites, social media, advertisements, or promotional materials. A defined visual identity simplifies the process of designing new marketing materials, as it establishes the framework within which they should fit.

Coherent visual identification enables better communication of information about the company and its products, increasing the effectiveness of marketing activities.

request a quote