Social media audit - analysis and optimisation of social profiles
Nowadays, social media is a key tool in online marketing. This is why it is so important to ensure that the social profiles of every business are properly optimised and that the company’s advertising account is assessed. A social media audit is the process of analysing your profile on social media channels such as Facebook, Twitter, LinkedIn or Instagram.
Social media audit - benefits
Properly conducted social media audits have many advantages. First and foremost, they allow a thorough examination of the brand profile, including the completeness and security of advertising accounts, the publication schedule, the number of monitored events and the correctness of the completion of the product catalogue. The audit also allows us to check the reach of posts and the effectiveness of published content, as well as to analyse communication processes and work organisation. The analysis of communication processes allows us to examine whether our communication is reaching a specific target group in the right way or whether it is worth changing the strategy.
A social media audit also allows us to analyse our competitors’ activities. In the case of competitive analysis, we can compare our activities with those of other brands on the market.
A comprehensive social media audit will allow us to accurately analyse our social media account and take action to improve results.
Tangible benefits of the content audit
There are many tools that can help analyze your social media profile. The most popular tools of this type include: the Excel plugin Analytics Edge, Google Analytics tools, RoAS (Return on Ad Spend) of sales campaigns, as well as paid tools for analyzing actions in social media.
Conducting a social media audit is a complex but very important process in the context of a company’s online activities. Specialists from the E-Prom agency will help you conduct a professional and comprehensive audit on individual social media channels! Contact us and build a profitable business!
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