// content quality analysis

Content marketing audit - professional content analysis

Nowadays, with the internet being one of the main sources of information for consumers, content marketing plays a key role in building brand image and attracting new customers. However, having high-quality content on a website does not guarantee success. Therefore, in order to achieve better and better results, company websites should undergo a regular audit of the content they contain.

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Audit of website content

A content audit is the process of assessing the quality and effectiveness of your website content. By conducting a content audit, you can find out what content brings the best results in terms of search engines and how to improve its quality to attract more organic traffic to your website.

When conducting a content audit, there are several important steps to follow. You should examine the position of your site in the organic search results for key phrases related to your industry. E-commerce content analysis is an important element in the content marketing audit process. It is important to check what content is most popular with users, as well as what content needs to be improved or removed. The next step is internal linking and outbound links and their analysis. It is also important to check which keywords are best suited to your site and whether the content is properly optimised for SEO.

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Measurable benefits of the content audit

Carrying out website audits can bring many benefits. It is important to know that improving website content is an ongoing process that requires regular updates and the addition of new content. A content audit is a key element of effective content marketing, which allows you to analyse your existing content marketing activities and provides guidance on what actions you need to take to achieve positive search engine results. With an audit, you learn what content activities you need to take and what you need to improve on your website to build a higher level of visibility for your website in Google search. Clear guidance from the audit results will help you to improve the quality and effectiveness of your content, attract new customers, increase sales and improve your brand image.

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We will conduct a content marketing audit of your website

Want to increase the visibility of your company website? Get in touch with us! Our specialists will carry out a professional content audit of your website and company blog. A content audit is not only an analysis of the quantitative side, but also of the quality and relevance for your audience. E-Prom’s specialised staff, thanks to their experience, will carry out the audit in an appropriate manner, taking into account all the relevant elements of the website.

After a properly conducted content audit, you will receive important information regarding the content of the website that needs improvement. Our marketing agency also provides support and assistance in optimising and positioning your website, which in turn will translate into high visibility of your website, increased traffic and ultimately increased sales.

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