Check what generates the most traffic

Web Analytics Audit - An Overview of Website Traffic Data

What exactly is a web analytics audit? It is a process of reviewing and analyzing data about traffic on your website and the way users interact with the site. The purpose of a web analytics audit is to understand what potential areas for improvement might be in order to increase user engagement and conversions. To conduct an audit properly, analytical tools will be necessary.

// Verification of information

Check whether your website contains the correct data - implementation of google Analytics

Web analytics is often performed by marketing agencies and SEO specialists. The purpose of this process is to check the accuracy of data and help identify areas that require improvement in terms of website performance.

Google Analytics enables the collection of information about the number of site visits, traffic sources (such as organic search results, advertising campaigns, links from other sites), time spent on the site, user interactions with site content, conversions (completed purchases, newsletter sign-ups), and many more.

This tool makes it easy to identify areas of the site that require improvements or optimization to increase user engagement and conversion rates. Google Analytics also allows for comparing data from different periods, enabling the monitoring of trends and changes in user behavior.

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// Think Ahead

Google Analytics Audit - plan marketing processes in your company with the help of collected data

„As part of a web analytics audit, there is a verification of the settings of analytical tools, such as Google Analytics, to ensure that they are correctly configured and functioning as intended. The audit helps to identify any problems or check the accuracy of the implemented tracking code, and also enables verification of whether other tools like Google Tag Manager and Google Search Console are working in tandem with Google Analytics. Google Analytics can also identify weak points in marketing campaigns, assist in website optimization, and improve user experiences. Based on data from Google Analytics, positive changes can be made in sales strategies. Based on this data, advertising campaigns can be created that are more precisely tailored to customer needs, which in turn help reach an increasing number of potential customers.

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