SEO audit is a detailed report of specialists, dealing with the optimisation of
internet sites for search engines. SEO (from English: search engine optimisation),
is a range of activities aiming at achieving the highest position possible by a given
website, in the organic (natural) search results for specific key words and phrases
The main purpose of an SEO audit is to give the client valuable remarks and
advice about the proper functioning of his company website. A thorough analysis of
an SEO report and following the directions included in it, leads to a greater visibility
of the website in the search engines.
Thus, the most important stage of an SEO audit is scrupulous implementation of the
SEO specialists' recommendations.
Who needs an SEO audit?
SEO audit is important because websites should be systematically and constantly
adjusted with up-to-date trends dominating on the web and with the Google
guidelines about friendliness of websites for robots and users.
An SEO audit should always be ordered while creating a new internet site. Starting
with the planning stage, through execution, up to the final setting in motion of the
website, it is worth ćonsulting an SEO specialist, in order to avoid toilsome
corrections, retarding the proper and effective functioning of the company website.
You should remember about the SEO audit also during the website functioning
because a lack of updates and non-adjustment to the up-to-date trends and Google
guidelines, results in a worse visibility in the search results.
An SEO audit will be especially helpful when there is a suspicion that an algorithmic
filter has been set up on the website (a filter automatically set up by search engines),
which is characterised by a considerable decrease in the ranking of websites. In this
case a full and detailed SEO audit will help diagnose the causes and implement
actions aiming at the so-called "coming out of the filter".
Who and how carries out an SEO audit?
For an SEO audit it is worth choosing an experienced agency that has a team of
SEO specialists. You should beware of free audits which function on the basis of
advertising and may contain errors, leading to other paid and, unnecessarily, needed
Ordering an SEO audit you must take into account the experience of the marketing
agency, their realisations and recommendations from clients so far. The
professionalism of the SEO specialists, who are to execute the audit can be
assessed already at the stage of plan of the activities which should take into
consideration, amongst others, a check-up of the uniqueness of titles on the site and
their saturation by keywordsA person executing an SEO audit should also analyse meta descriptions in this
regard, optimising their contents and length. An extraordinarily important element of
audit activities is checking for which keywords and phrases the website is displayed
and making a list of the best words, defining their position and competitiveness.
An SEO specialist will check as well if all URL addresses (sub pages) are friendly
for Google robots and users. Their uniqueness is also important just like the original
contents on the site, containing specific key words and phrases. An SEO audit
regards as well the optimisation of the length of texts on subpag
An SEO audit: advantageous effects
The correctness and value of the SEO audit should be assessed only after
introducing necessary changes on the website which SEO specialists recommended.
Therefore, it is worth executing them directly after the audit in order to notice the
Sticking to the recommendations defined in the SEO report results, first and
foremost, in a better position of the website in the website ranking as well as an
increased visibility in the search results for specific keywords and phrases. This in
turn, is bound with an increased traffic on the website, acquiring a greater number of
customers and an increase in the company's turnover.
A good practice is to systematically carry out an SEO audit in order to keep pace
with the competition and modern trends. It is worth preserving loads of patience
because the changes introduced on the website are indexed by algorithms
unfortunately much more slowly than we expect.
When the SEO audit has already been properly implemented, another step should
be to take care of systematic activities related to the Positioning of websites. To
approach this topic in a comprehensive way you can additionally use the potential
which the Google Ads. campaign gives. It will take care of proper traffic on the site,
as far as the positioning activities do not start bringing the first effects.